Below, I briefly discuss my time as VP and Art Director at Surf Dog. Surf Dog was a specialty dog products company with two retail stores (Redondo Beach & Laguna Beach, CA), an online store and a line of holistic dog treats.




• Worked with partner to develop brand identity, along with :

• A Marketing Strategy that positioned the brand to compete in very competitive Los Angeles dog market place.
• Retail environment layout & design of 3,000 sq ft and 500 sq ft stores.

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• Designed all signage, collateral and advertisements.

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• Designed and developed brochure website to market retail stores.

• Expanded the brand nationally by designing and developing e-commerce website.

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• Maintained market competitiveness through execution of marketing strategy.

• Developed low-cost strategies and campaigns to increase brand awareness and drive sales (retail & online).

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• Worked on product development conceptualization, design and marketing of dog products, accessories and treats (wholesale & end-user).

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