Below, I briefly discuss what was accomplished at Futura while I was working there as an Art Director, Marketing Director. Futura markets, distributes and services a suite of prepaid debit card products, nationwide to consumers, specifically the underbanked (with a stronger focus on the African-American and Hispanic markets). There are also images you can click on that will show Futura's old materials before I arrived and what was created while I was there.

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• Provided art direction and further development and design of Futura's website, introducing a new revenue source and providing new marketing tools focused on customer education and retention.

• After the online marketing budget was dropped to $0 in Feb '09, developed strategy focused on generating traffic and sales through social networking sites, development of a forum that discusses and provides information on the prepaid industry to consumers and creating posts on other websites that came up in industry-specific search results.

• In five months, new strategy was able to increase number of card applications received to a figure that was greater than when a marketing budget existed.

Click here to be taken to Futura's website.

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• Designed all new collateral, packaging and POS displays.

• Designed group of icons to be included in collateral and web pages, illustrating product offerings to clients and customers.

• Worked with internal operations and vendors to design a more secure package for Futura's retail product, saving the company money and time spent managing customer fraud and issues related to stolen product.

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• Responsible for development, design and creative & technical management of retail, online and B2B marketing campaigns.

• Social media and SEO.

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• Maintained market competiveness through conceptualization, development and management of new retail product and web applications for Futura and its' Clients.

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• Acted as creative and technical representative for sales and development of new private label projects, involving development of third party programs, website, custom web applications, sales education and collateral material.

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